Vienna, the capital of Austria, is known for its majestic art and architecture. The palaces, museums, and the galleries spread out best reflect the city’s glorious past. With urbanization, the city has witnessed the origin of several luxurious cafes, stores, and boutiques. A city where the art and culture are so much valued and emphasized on, how can fashion and modern lifestyle stay behind? Naturally, there are plenty of designer shops, boutiques, malls and markets selling quality fashion and lifestyle goods. In a big city like Vienna, where there is plenty of things to see and do, people can easily get confused when it comes to shopping, which is why a shopping guide like this can come handy:
Auspicious Austria itinerary for the culture vultures
1. Goldenes Quartier

Address: Tuchlauben 3-7, 1010 Wien, Austria
A new destination for premium luxury, the Goldenes Quartier area has become one of the major hubs for international fashion brands and local luxury boutiques in a really short time. International luxury brands like Vivienne Westwood, Mulberry, Jimmy Choo, Chanel, and Louis Vuitton have their outlets here. Owing to the perfect location of this shopping centre and the number of high street fashion brands present, the Goldenes Quartier is becoming an increasingly popular go-to shopping place for the locals and the visitors alike.
2. Graben

Address: 1010 Wien, Austria
Graben offers a complete fashion solution for every fashion enthusiasts. At Graben, one can shop for clothes, shoes, makeup, bags and other fashion accessories. Apart from the luxury stores, there are other stores that sell products that are affordable and caters to a diverse customer base. International stores like Hermès, Tod’s, Marionnaud, Bally, Montblanc, and Swatch can be found here.
3. Mariahilfer Strasse

Address: 1060 Wien, Austria
If you are into cool and quirky items, the Mariahilfer Strasse area is the ideal place to shop in Vienna. The area has a number of new fashion labels selling quirky clothes and accessories in an addition to the already reputed international brands like Diesel, Vero Moda, and Benetton. In addition to this, the area also has some great restaurants that you might like to check out after some heavy shopping.
4. Kohlmarkt

Address: 1010 Wien, Austria
Kohlmart is famous for its jewellery stores which range from junk jewellery to precious jewellery. The location of this market is at the heart of the city which is why this place is fondly called the Golden U of Vienna. If jewellery is not your thing, make your way to the clothing stores. You can find stores like Tiffany, Chopard, and Cartier at Kohlmart so ensure that you get something from this place for your loved ones.
With so many international brands and local fashion boutiques, Vienna will give a wonderful experience to everyone who is looking forward to shopping in the city. Visit Vienna to witness the rich past of the city, eat at the fine dining restaurants, enjoy the fast-paced city life and of course to shop at the top shopping areas in the city.
We, at Pickyourtrail provide the option to customize your entire trip to your own convenience. It’s definitely something that you’d to check out before planning that most awaited annual trip to Austria.
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