The Dubai Shopping Festival has evolved into one of the world's most anticipated retail events, making it one of the top things to do in Dubai in December. This time of year is also considered by many as the best time to visit Dubai, thanks to the perfect weather and festive energy. Dubai Shopping Festival 2026 is tentatively scheduled to begin on 15th December 2025 and end on 29th January 2026, giving visitors over a month of unbeatable shopping and entertainment. If you've ever dreamed of scoring luxury brands at fraction prices while experiencing Dubai's vibrant culture, DSF 2025-2026 is your golden opportunity. This comprehensive guide covers everything you need to know about planning your Dubai Shopping Festival experience, from the best deals to budget planning and must-visit venues.
Dubai (5N)
Dubai Shopping Festival (DSF), held annually since 1996, is a month-long celebration blending massive retail discounts with entertainment and culture. Running from mid-December to late January, it coincides with Dubai’s best weather and features sales across luxury malls and traditional souks. What makes DSF unique is its mix of shopping, nightly fireworks, live shows, and cultural events that highlight both the city’s heritage and modern flair.
Accommodation Costs: Hotel prices rise 20-40% during DSF. Book 2–3 months early for better deals.
Shopping Budget:
Money-Saving Tips:
Check out: Top 5-star hotels in Dubai
Tips for Traffic & Crowds
Aspect | Dubai Shopping Festival (DSF) | Regular Shopping |
Discounts | Coordinated sales across retailers with deeper discounts | Year-round tax-free shopping, but fewer extensive promotions |
Shopping Flexibility | Limited to festival period; ideal for comparison shopping | Available year-round with more flexible timing |
Experience | Festival vibe with live shows, fireworks, and prize draws | Quiet, relaxed environment with more personal service |
Cultural Element | Includes cultural events and themed activities | Lacks entertainment and cultural programming |
Crowds | High footfall, especially on weekends | Less crowded, easier navigation |
Dubai Shopping Festival 2025–2026 is more than a sale; it’s a vibrant cultural celebration paired with unbeatable retail deals, entertainment, and prizes. Held during Dubai’s pleasant winter, it’s the perfect time to combine vacation with value shopping. To make the most of DSF, plan, book early and prioritise your wish list. Whether you’re after luxury brands, traditional crafts, or unique experiences, DSF caters to every kind of shopper. Book your Dubai tour package, buy an empty suitcase and simply arrive in this beautiful country!
Look for deals on luxury fashion (30-50% off), electronics (up to 75% off), gold, and traditional handicrafts. Focus on tax-free, high-value items like designer wear, tech, and jewellery.
Mid-December sees peak deals and participation. Early December has lighter crowds with solid offers, while the final week offers extra markdowns.
Spend at least AED 200 at participating stores to get raffle tickets. Prizes include cars, gold, cash, and travel. Many outlets also offer instant-win deals and cashback offers.