Best Things to Do in Dam Square, Amsterdam (Travel Guide)

The Dam Square is the most iconic plaza built on the River Amstel. The dam was built to control water levels and connect the settlements on both sides of the river. This 13th-century dam evolved into a vibrant hub of culture, commerce, and entertainment. The square is surrounded by iconic landmarks such as the neoclassical Royal Palace, the Gothic Nieuwe Kerk, and the National Monument. Whether you wish to photograph the centuries-old buildings, watch street performers or sample the Dutch treats, this guide on the best things to do in Dam Square covers everything you need to know for an unforgettable visit.

Key Takeaways

• Dam Square is Amsterdam’s historic heart, located just 750 meters from Central Station and serving as the city’s main gathering place since the 13th century.
• Plan 2-3 hours minimum to explore the square’s main attractions, including the Royal Palace, National Monument, and Madame Tussauds, or a full day if visiting nearby sites.
• Visit early morning (before 9 AM) or evening (after 6 PM) to avoid the largest crowds and capture the best photos with beautiful lighting on the Royal Palace.
• Most activities around Dam Square are free, including viewing the National Monument, experiencing street performances, and exploring the square’s architecture; only indoor attractions require paid admission.
• The square connects to Amsterdam’s top attractions within 5-15 minutes walking distance, including the Anne Frank House, the Red Light District, and the canal ring.

Top Things to Do in Dam Square, Amsterdam

National Monument at Dam Square: What to See & When to Visit 

The National Monument is a 22-meter white obelisk that rises at Dam Square. The monument honours Dutch soldiers and resistance members who lost their lives during World War II. This memorial is free to visit and accessible 24/7, though the best time to experience it is during the annual Remembrance Day ceremony.

Royal Palace Amsterdam: Must-See Landmark in Dam Square 

The Royal Palace dominates the western edge of Dam Square with its neoclassical grandeur. This architectural masterpiece was built between 1648 and 1655 as Amsterdam’s city hall during the Dutch Golden Age, which was later transformed into a royal residence. The building remains one of the most significant secular structures in Europe.

Madame Tussauds Amsterdam: Fun Stop on Dam Square 

Madame Tussauds Amsterdam is a famous wax museum located on the south side of Dam Square. The museum houses over 85 hyperrealistic wax figures of celebrities, sports legends and historical figures.

Nieuwe Kerk (New Church): Exhibitions & Architecture on Dam Square 

The Nieuwe Kerk is a Gothic structure that stands beside the Royal Palace. The church functions as a cultural venue and hosts major art exhibitions, organ concerts and most notably, Dutch royal inaugurations. The church’s interior features stunning stained glass windows, elaborate wooden choir stalls, and the tomb of Dutch naval hero Admiral Michiel de Ruyter.

Shopping Near Dam Square, Amsterdam

Shop at De Bijenkorf Department Store

De Bijenkorf is located on the northeastern corner of Dam Square and is ranked as the most prestigious department store in the Netherlands. This five-storey shopping destination combines historical architecture with modern retail sophistication.

Discover Magna Plaza Shopping Centre

Magna Plaza is housed in a spectacular neo-Gothic building. This 19th-century structure served as the main post office in Amsterdam before transforming into a unique shopping destination. The building’s stunning architecture features soaring ceilings, ornate staircases, and impressive stained glass work that makes shopping feel like exploring a cathedral.

Best Places to Eat Around Dam Square

Grand Cafe Krasnapolsky: Historic Dining on Dam Square

The NH Grand Hotel Krasnapolsky is located on the eastern side of Dam Square. Its ground-floor restaurant maintains century-old elegance while serving contemporary European cuisine. The menu ranges from traditional Dutch dishes to international favourites, with breakfast, lunch and dinner options. 

Nearby Attractions Within Walking Distance of Dam Square

Dam Square’s central location makes it a perfect point for exploring the best places in Amsterdam.

Kalverstraat Shops & Hidden Courtyard at Begijnhof

Kalverstraat is the busiest shopping street in Amsterdam. A walk down this pedestrian street leads to the Begijnhof, a hidden courtyard dating to the 14th century that offers unexpected tranquillity amid the city’s bustle.

Anne Frank House & Canal Walks

The Anne Frank House is a specific museum located in the actual canal house where Anne Frank and her family hid during World War II. It is now preserved as a biographical museum dedicated to her life and story.

Practical Tips for Visiting Dam Square, Amsterdam

• Dam Square is free and accessible. This makes it a budget-friendly option for all travellers.
• The square gets extremely crowded during the summer months. So, plan your visit early morning or evening for a more relaxed atmosphere.
• Most attractions accept card payments, but carry some cash for street vendors and small purchases. Public restrooms are limited around the square, with the nearest facilities inside department stores or cafes.

Conclusion: Is Dam Square Worth Visiting in 2025?

Dam Square captures the essence of Amsterdam in one remarkable space. From the Royal Palace’s golden grandeur to the National Monument’s solemn tribute, from world-class shopping to spontaneous street performances, the best things to do in Dam Square offer something for every traveller. Plan your Dam Square attractions with Pickyourtrail’s Netherlands vacation packages with expert guidance and customised itineraries.

FAQs about Dam Square 

How long does it take to walk from Amsterdam Central Station to Dam Square?

The walk from Central Station to Dam Square takes approximately 5 to 10 minutes, depending on your pace and crowds. Simply exit the main entrance, walk straight down Damrak street, and you’ll arrive at the square. Trams 2, 4, 9, 14, 16, and 24 also stop at or very near Dam Square if you prefer not to walk.

Can you visit the Royal Palace without booking in advance?

Yes, you can purchase tickets at the palace entrance, but advance online booking is strongly recommended. The palace occasionally closes for royal events without much notice, and online tickets ensure guaranteed entry. Booking ahead also lets you skip ticket office queues during busy periods. Always check the palace’s official website for the current opening status before visiting.

Is Dam Square worth visiting at night?

Absolutely. Dam Square takes on a different character after dark, with beautiful illumination of the Royal Palace and National Monument. The crowds thin considerably, making it easier to take photos and appreciate the architecture. However, the square becomes livelier with nightlife crowds heading to nearby bars and clubs, particularly on weekends. It’s generally safe, but as always in crowded tourist areas, watch your belongings.

Are there restaurants on Dam Square, and are they expensive?

Several restaurants and cafes line Dam Square, but they typically charge premium prices due to the prime location. Grand Cafe Krasnapolsky and other square-facing establishments offer excellent views, but expect to pay Rs. 2,700-4,500 (€30-50) per persona. For better value, walk 5-10 minutes to surrounding streets like Nieuwmarkt or the Nine Streets area, where you’ll find equally good food at lower prices while still staying central.

What’s the best time of year to visit Dam Square?

Spring (April to June) offers mild weather, blooming tulips throughout the city, and manageable crowds. September and October provide beautiful autumn colours and fewer tourists than in summer. If visiting for Christmas markets and festive atmosphere, late November through December is magical. July and August see the highest crowds and prices but offer the most street performances and outdoor events. 

Can you see Dam Square in a few hours, or does it need a full day?

You can experience Dam Square’s main highlights in 2-3 hours if you’re walking around the square, viewing monuments and perhaps visiting one attraction like the Royal Palace or Madame Tussauds. However, a full day allows time for shopping, dining and exploring nearby attractions like the Red Light District or Anne Frank House, without rushing. 

Is Dam Square suitable for families with young children?

Yes, Dam Square is family-friendly and offers enough visual interest to engage children. Madame Tussauds is particularly popular with kids, and the street performers often captivate young audiences. Nearby, the NEMO Science Museum (about 15 minutes away) provides excellent hands-on activities for children.